Business & Legal Consulting for the Alcohol Beverage Industry
Principal Marc Sorini has been advising the industry since 1995.
Marc Sorini has over twenty-five years of experience advising members of the alcohol beverage industry. Leaving traditional law firm practice in 2020 after two decades as a partner in a major international firm, he now spends most of his time as General Counsel for The Brewers Association — the national trade association for small, independent brewers.
Marc established AlcoStar Consulting to continue his consulting for select industry clients. AlcoStar is your choice for high-level advice that combines deep industry knowledge, excellent contacts, and an unparalleled understanding of alcohol beverage law and policy. AlcoStar will not accept any projects adverse to the interests of The Brewers Association or its membership.
Contact Us
706 Smallwood Road
Rockville, MD 20850
msorini@alcostarconsulting.com
(301) 943-3912
Areas of Expertise
Distribution Strategy
Alcohol beverage distribution in the U.S. presents a unique set of challenges and opportunities arising from a patchwork of different state laws and longstanding business practices within a primarily three-tier framework. We understand this business and legal environment and can advise on distribution strategies to maximize your success.
Labeling Law, Policy, and Practice
Alcohol beverage labels are subject to an often-confusing set of imperfectly overlapping federal laws (e.g., the Federal Alcohol Administration Act; the Federal Food, Drug & Cosmetic Act). For most products, Alcohol and Tobacco Tax and Trade Bureau pre-approval is required before a label can move in interstate commerce, and that pre-approval process often requires an understanding of un-published policies and practices. We have decades of experience advising producers and importers on how to meet marketing objectives while meeting regulatory requirements and minimizing litigation risk.
Product Formulation
The ingredients and processes used to produce an alcohol beverage are subject to a variety of federal laws and policies, and product formulation can have a tremendous impact on a product’s classification, labeling, and excise taxation, to name a few. We possess experience with beer, wine, and distilled spirit formulations and have worked with liquid innovation professionals to craft products that meet business objectives within the U.S. legal and regulatory framework.
Get in Touch
If you would like to know how we can assist you, please feel free to reach out by email at msorini@alcostarconsulting.com.